Our story
Three years. One million women reached. Just getting started.
CroxItOut is MX24's flagship campaign during Breast Cancer Awareness month. What started as a call to action on air has grown into a year-round movement — taking education, free screenings and mentorship into the heart of Ghana's high schools.
If early detection saves lives, early sensitisation does twice as much.
In 2024 and 2025 we toured 21 high schools across the Ashanti, Western, Eastern, Central and Greater Accra regions. In 2026, we're expanding to the Volta, Northern and Brong Ahafo regions for a total of 20 schools.
And we're croxing out more than just breast cancer — our impact and mentorship sessions now cover mental health, period poverty and career guidance, plus a brand new CroxItOut TV show capturing the journey.
Impact so far
1M+
Women reached on air & online
15,000
Women screened across Ghana
21+
High schools visited 2024–2025
20
Schools targeted in 2026
What happens at a CroxItOut stop?
- Impact & Inspiration Pep TalkA 30-minute engaging session with key speakers on holistic care — mental, spiritual and physical health.
- Breast Cancer Talk & ScreeningLed by professional doctors, with stories from survivors. Free screenings on site.
- EntertainmentLive music, dance and memorable moments while students take turns to get screened.
- Raffle Draw GiveawaysEvery screened student gets a voucher to win sponsor & partner giveaways.
